Ross-Simons Unveils New Website with Lowest Prices on Certified Diamonds28 November 2006
In a boldly calculated strategy, Ross-Simons, the venerable Rhode Island-based jewelry retailer, has launched an all-certified diamond Web site that directly challenges the category leaders: Web diamond goliaths Blue Nile and Diamonds.com.
The company's new site, http://www.ross-simons.com/diamonds, offers thousands of certified diamonds at the best prices in the country, promising the finest quality and standards, along with the widest, most varied selection of settings and styles.
Ross-Simons president and CEO Darrell Ross characterized his company's entrance into this battle as nothing short of revolutionary. "Officially beginning today, Cyber Monday, we are going to forever change the way people buy diamonds," he stated. "All-certified diamonds at the lowest prices anywhere. Period."
"We will deliver what we promise, at prices previously unthinkable. Plus, as a trusted retail jeweler, we offer the associated benefits and security. Our Web site gives customers a choice of thousands of diamonds -- all certified -- with a range of classic and fashion settings, and the advantage of visiting any of our retail stores to touch and view their purchases," Ross said. Ross-simons.com/diamonds also offers free overnight shipping, deferred payment options and a unique trade-in/trade-up policy.
Ross-Simons joins the best Internet Web sites by making the shopping experience simple. The site's architecture is straightforward, start to finish in just three steps. The site will be especially useful to uninitiated young men in the market to purchase their first diamond. An educational tool provides valuable information about diamonds, with easy-to-read descriptions illustrating the criteria necessary for selecting stones. Shoppers are also given the opportunity to design a ring by selecting one of the thousands of settings and stones offered on the site. In addition to engagement rings, the site offers diamond earrings, bracelets, rings, pendants or necklaces with easy navigation.
"Our research shows that jewelry and diamond customers like to shop the Internet but often also like to see the goods in person," said Larry Davis, vice president of marketing at Ross-Simons. He continued, "As a multi-channel diamond merchant, only Ross-Simons can fulfill the clicks and bricks requirements of our customer -- best selection, best prices, and 15 locations in the country to look at our product."
Ross-Simons opened its first retail store in historic Providence, Rhode Island, in 1952 with a mission to provide exceptional quality jewelry and luxury items at the most affordable prices possible. Today Ross-Simons is a thriving multi-channel retailer. In addition to its Web presence, the company now operates 15 retail and outlet stores in nine states and mails more than 45 million catalogs annually across the globe.
CONTACT: Dante Bellini, Jr.
401-521-2700, x. 131
Source: prnewswire
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