New Cyber Safety Survey Illustrates Consumers' Needs for Internet Security

STORY SUMMARY: THIS IS A MULTIVU SPECIAL REPORT. NEARLY 1 IN 4 U.S. ONLINE CONSUMERS SAY THEY WON'T SHOP ONLINE THIS HOLIDAY SEASON DUE TO INTERNET SECURITY CONCERNS, ACCORDING TO A SURVEY RELEASED BY THE BUSINESS SOFTWARE ALLIANCE. Almost all consumers surveyed believe it is important to protect themselves online and over half are planning to upgrade their computer security software within the next three months. NEIL MACBRIDE VICE PRESIDENT OF LEGAL AFFAIRS, THE BUSINESS SOFTWARE ALLIANCE: "Internet security is top of mind for consumers this holiday season and they're taking proactive steps to protect themselves to ensure a safe online shopping experience. However, more than two thirds say their Internet security concerns will affect their shopping at some level this year. Our message to consumers is that a user's most important protection is his or her own awareness." TIPS TO HELP CONSUMERS RECOGNIZE AND AVOID ONLINE SHOPPING RISKS INCLUDE: SHOP ONLY WITH REPUTABLE RETAILERS, GIVE PAYMENT INFORMATION ONLY OVER A SECURE INTERNET CONNECTION, TRUST YOUR INSTINCTS, AND USE SECURITY PRODUCTS SUCH AS FIREWALL AND ANTI-VIRUS SOFTWARE. FOR MORE INFORMATION, VISIT BSACYBERSAFETY.COM. I'M DANIELLE ADDAIR. ADDITIONAL RESOURCES: Audio version and more available at http://www.prnewswire.com/broadcast/23029/consumer.shtml AUDIO PROVIDED BY: The Business Software Alliance

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