Intellworks Signs Live Cold Call Sales Training Deal with Symantec

Live cold call sales training industry leader Intellworks, Inc. announced today that it has signed a deal to provide live cold calling sales training workshops for Symantec Corporation.

Founded in 1982, Symantec is the global leader in information security providing a broad range of software, appliances and services designed to help individuals, small and mid-sized businesses, and large enterprises secure and manage their IT infrastructure.

Symantec's Norton brand of products is the worldwide leader in consumer security and problem-solving solutions. Headquartered in Cupertino, Calif., Symantec has operations in more than 35 countries.

Intellworks will deliver customized live cold call sales training workshops at the Symantec Worldwide Sales and Marketing Conference in Orlando, FL. These workshops will include live cold calls to the actual core prospects and clients of the company.

Intellworks works with sales representatives at companies enabling them gain new business through cold calling on the Fortune 500 and Global 2000 resulting in a competitive edge in the aggressive technology industry.

“Symantec is the dominant player in the information security and availability market,” said Intellworks President, founder and live cold calling sales trainer, Ron LaVine.

“My goal is to differentiate Symantec from the other players in their industry by enabling their sales forces to develop more business faster than ever before. Intellworks uses a proven, time-tested live cold calling system that produces consistent results such as more face to face appointments, working with or by passing gatekeepers and getting return calls from voice mail and responses from email.”

Intellworks uses their trademarked “Understanding Comes Before Selling” approach, a unique method of gathering useful business sales information from Fortune 500 and Global 2000 clients and prospects while cold calling. They feel that this gives their clients an edge over other companies who take a “hard sell” approach to new customers.

“We have developed a new style of selling that uses an informational approach,” said LaVine. “My job is to help sales reps target the most important prospects and customers. The goal is for reps to use the phone more efficiently and effectively to develop new business within existing accounts and identify new business opportunities within new targeted accounts.”

Intellworks will be training the inside sales staff at Symantec on how to qualify Fortune 500 and Global 2000 clients, prospects, resellers and distributors plus how to speak to executive-level individuals. The workshop is a series of three intensive one-day courses that involve live cold calling directly into target accounts, as well as one-on-one coaching of live calls with class participants.

Intellworks has trained the sales forces of a wide variety of technology companies, including Agilent, ASG, CA, EDS, HP, IBI, Informix, Micro Focus, MicroStrategy, SAS, Serena and Software AG.

Oak Park, California based Intellworks, Incorporated, founded in 1995, is a leading provider of live cold calling sales and telesales training in the technology industry. They train direct sales and inside sales teams of technology companies with Fortune 5000 clientele. In addition, Intellworks is a member of the Los Angeles Chapter of the American Society for Training and Development.

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