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Digital Delivery Leader YouSendIt Selects BidClix ActiveMarket Technology to Create a Self-Serve Internet Advertising Product

14 December 2005

YouSendIt, the leading digital file delivery platform on the Internet, is pleased to announce the use of BidClix ActiveMarket technology to power automated bidding for its text based Internet advertising.

YouSendIt was formed to tackle a common problem: how to quickly, easily, and securely deliver digital documents online without the use of clumsy client software, mail servers, with limited storage space, and sharing password. By eliminating the size constraints and security risks of sending files by email, the YouSendIt platform has enabled the web as the best method for secure document delivery.

The YouSendIt platform is free and easy to use with no signup required, relying entirely on online advertising partnerships to power its free file delivery services. YouSendIt needed a highly scaleable technology solution to help sell their text based sponsored links advertising product.

«With BidClix ActiveMarket technology we're now selling more advertising to more advertisers. BidClix allows us to save money by not having to keep a large sales force, and we pass those savings along to our advertisers.» Says Amir Shaikh, VP of Sales and Business Development and Founder of YouSendit.

BidClix's new way of providing site-specific bidding allows pay per click advertisers to bid on individual websites within the BidClix Advertising Marketplace. With site-specific bidding, publishers have full control over pricing and are able to fully leverage their brand to attract high value advertisers. Advertisers have the ability to easily and quickly advertise on their preferred sites without having to commit to large spends.

«We're very pleased to be helping YouSendIt, the leading file delivery platform, better serve their advertisers and their users. I've been evangelizing about their service for years, and as a frequent user of YouSendIt file delivery myself, I was personally delighted that they selected our ActiveMarket technology for their advertising marketplace» said Paul Needham, President of BidClix.

Here is how it works:

a) YouSendIt lists their advertising opportunities in the BidClix advertising marketplace, specifying a minimum price.

b) The Bidclix ActiveMarket technology displays the ad placement on the YouSendIt website. Below each placement is a link to «Advertise on YouSendIt».

c) Prospective advertisers click on the «Advertise on YouSendIt» link to set up an account and advertise directly.

d) Multiple advertisers compete for the YouSendIt inventory, bidding for placement in a competitive real time advertising marketplace.

More information on BidClix and its ActiveMarket technology can be found at www.bidclix.com and at www.activemarket.com. More information about YouSendIt and its products and services can be found on the company's website www.yousendit.com.