Bulldog Technologies Provides a Unique Vision For Sensor Networks, RFID and Security

Bulldog Technologies Inc. (OTC BB:BLLD.OB), a leading provider of wireless cargo security solutions announced today their wireless network strategy and philosophy for supply chain management security.

Technologies like Radio Frequency Identification (RFID) and sensor networks have become hot topics in the supply chain management world during the last five years. Recent advancements in RF technology and ongoing RFID initiatives undertaken by Wal-Mart and the Department of Defense (DoD) have the potential to revolutionize the entire supply chain, from inventory management to security management. Bulldog's vision to provide a leading edge wireless security network has been realized with the recent hiring of an RF engineering team specializing in sensor networks and RFID. Bulldog has established this team of engineers experienced in developing UHF readers used in EPC (Electronic Product Code) applications similar to Wal-Mart's current initiatives and sensor network applications for monitoring and tracking items in the supply chain similar to the DoD's current RFID requirements. This sets Bulldog apart from many companies promoting RFID by allowing Bulldog the ability to chart a course forward for integrated sensor network RFID security solutions.

Bulldog's strategy is to utilize RF technology to implement a sensor management framework (Bulldog's wireless security backbone and infrastructure) for the monitoring, tracking, and management of valuable assets during the transport, storage and delivery supply chain process. Bulldog's vision is to merge RF technologies used in sensor networks, RFID and EAS (Electronic Article Surveillance) into a single seamless wireless infrastructure. This convergence of technologies opens up endless possibilities not only in the traditional security markets of cargo transportation, port authorities, law enforcement, and homeland security but also at the leading edge of retail security applications.

A current customer using Bulldog's technology is GOLIATH Solutions of Chicago, IL. GOLIATH needed a way to track and monitor in-store merchandising materials. Their application requires real-time data on the location and effectiveness of point-of-presence marketing collateral. To satisfy this requirement, GOLIATH needed a long-range RF tag and reader solution that could track targeted items in a difficult RF environment. This was similar to Bulldog's challenges tracking containers in ports around the world. GOLIATH focuses on locating/tracking assets on the retail floor while Bulldog focuses on securing assets in the supply chain. By using a common technology and through the natural convergence of sensor networks, RFID and EAS wireless technologies, GOLIATH and Bulldog are able to identify, monitor, track and secure items in the supply chain from the factory floor to the retail floor. The convergence of these historically separate but parallel RF technologies is underway and Bulldog is on the forefront of this paradigm shift. .

The relationship with GOLIATH is a two pronged one. Bulldog has been contracted to develop the base RFID technology for the GOLIATH retail tracking solution and Bulldog has the opportunity of being the supplier of choice to GOLIATH for the developed tags and readers.

Currently, sensor networks, RFID and EAS all operate in the license free industrial, scientific, and medical spectrum called ISM bands. Bulldog's vision is to integrate RFID, sensors and EAS onto one common backbone which will allow the converged technologies to be used in many applications. Bulldog's RF tags could then be used for monitoring the status of goods (temperature, spoilage, chemical invasion), tracking (real-time location) and securing (door open/closed, tampering) of assets.

Bulldog's RFID and sensor management approach to security is yet another use of technology to enhance the growing theft prevention and cargo security markets and will position Bulldog in a favorable position when many of the major retailers start to fully embrace RFID technology. With RFID technology already in place, the addition of a sensor management framework for product and cargo security is but one small step.

The approach Bulldog Technologies has taken is to leverage the excitement surrounding the explosion of new RF technologies by designing non-proprietary RFID readers, open architecture sensor networks and state of the art wireless security networks. Bulldog's approach will allow the convergence and integration of these technologies onto a single backbone which will provide added functionality to users seeking RFID, sensing network or security solutions.

About Bulldog Technologies

Bulldog Technologies, Inc., a leading provider of wireless cargo security solutions, researches, develops, and manufactures real-time, comprehensive monitoring, intrusion detection, covert asset recovery and tracking BOSSTM (Bulldog Online Security Solution) devices for use in the cargo transportation and storage industry. Bulldog's solutions allow dispatchers, security personnel, law enforcement professionals, emergency response teams and cargo transport drivers to monitor and track valuable cargo during the transport, storage and delivery supply chain process. Bulldog's proprietary technology employs a monitoring system that detects suspicious activity on a real-time basis. Thus, our technology can prevent the illegal entry of port storage cargo containers, theft of mobile or in-transit shipping containers as well as covertly tracking high value cargo.

For further information, visit Bulldog on the Web at http://www.bulldog-tech.com .


Contact:
Bulldog Technologies Inc.
Press:
Jan Roscovich, PR Director
(604) 271-8656
jroscovich@bulldog-tech.com

Investor Contact:
Aurelius Consulting Group
Jeff Wadley
(888) 451-5721
(407) 644-4256
jeff@aurcg.com

Author:  

Email:    

Topic:    

Content: